Interaktiv

Germany – Merkur utilises GiG marketing compliance tool

Gaming Innovation Group has penned a partnership for its automated affiliate marketing compliance tool with German based operator, Merkur.

Martin Collins, Affiliate Lead at Merkur, explained the rationale behind the agreement to utilise GiG Comply: “With everything we do here at Merkur Partners we aim to do it right, especially when it comes to compliance. All our brands are operated by local licenses both on and offline and where we abide by the rules.

“Having GiG Comply on board as a strategic partner is a great starting point as both sides come with a vast knowledge of the igaming world, and with ever changing regulations, we will make a great partnership.”

GiG Comply ist eine automatisierte Marketing-Compliance-Lösung, die Webseiten nach Inhalten wie Links, iGaming-Code-Red-Worten und behördlichen Anforderungen in mehreren Gerichtsbarkeiten durchsucht. Es funktioniert, indem es seine Regel-Engine verwendet, um echte Schnappschüsse aus den Kampagnen der Affiliate zu analysieren und den Betreibern die Werbeinhalte zur Verfügung zu stellen, die in den Werbeaktionen ihrer Marken verwendet werden.

It is a flexible tool, which allows operators to set-up their own criteria and checklist parameters and can be tailored to cover any market-specific requirements, helping to ensure that operators remain compliant in multiple jurisdictions.

Jonas Warrer, Chief Marketing Officer at GiG, added: “It’s important that GiG Comply will continue to help Merkur, as it does our other partners, to remain proactive and in control of its marketing compliance. We’re delighted to be able to ensure affiliates are fully aligned with their brand and responsible gaming requirements.”