Lieferanten-News
US – House Advantage to install at 21 Boyd Gaming properties
By Phil - 11. Januar 2016
House Advantage has entered into an agreement with Boyd Gaming Corporation that will bring House Advantage’s advanced customer loyalty software, HALo Core, to each of Boyd Gaming’s 21 wholly owned casino properties. Installation is expected to begin this month.
“Boyd Gaming is committed to providing our guests a truly memorable entertainment experience each and every time they visit us. By partnering with House Advantage, we will be able to create unique and meaningful opportunities for our guests through our award-winning B Connected loyalty program,” said Chris Gibase, Senior Vice President and Chief Marketing Officer.
House Advantage President and CEO Jon Wolfe said, “We are extremely excited to begin this partnership with Boyd Gaming and bring our unique loyalty solutions to one of the world’s premier casino companies. This new partnership furthers House Advantage’s footprint in the United States and leadership position as a provider of loyalty marketing solutions.”
HALo CORE von House Advantage ist eine Software-Suite für Kundenbindungstechnologien. Die plattformübergreifende Treue-Marketing-Lösung und ihre fortschrittlichen Marketing-Tools schaffen ein ansprechendes Erlebnis für den Casino-Besucher auf dem Gelände und außerhalb, einschließlich Treueprämien, Comps und Werbeaktionen. HALo CORE erfasst außerdem das Spielererlebnis und das Ausgabeverhalten in allen Bereichen des integrierten Resorts.
