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Canada – Intelitics secures major Ontario client with Mohegan deal
By Phil - 17 Oktober 2022
Intelitics, a leading performance marketing and analytics platform provider, has been chosen by Mohegan Digital Canada to power the user acquisition platform for its PlayFallsview brand in Ontario.
Im Rahmen der Partnerschaft wird Intelitics seine datengesteuerte Premium-Produktsuite und hochmoderne Plattform liefern, die der Betreiber zur Verwaltung aller Affiliate- und Paid-Media-Aktivitäten verwenden wird. Dazu gehören Echtzeit-Überwachung von Medienkampagnen und Spieler-Tracking.
Die Plattform und Produktsuite wird es den Affiliate-Partnern von PlayFallsview auch ermöglichen, auf Echtzeitdaten und -analysen sowie flexibles Pixel-Tracking zuzugreifen. Dies wiederum bedeutet, dass sie ihre eigenen Kampagnen effektiv verwalten und ihre Wirksamkeit schnell und einfach überwachen können.
The deal is Intelitic’s first tier-one partnership in the recently opened Ontario market, a market where the provider believes its platform and product suite can be a game-changer for operators and affiliates alike.
Allan Petrilli, VP of Sales and Growth at Intelitics, said: “We are thrilled to have been chosen by Mohegan Digital Canada to drive customer acquisition efforts for PlayFallsview. The operator will undoubtedly be able to leverage its reputation and brand power in the online space and via our platform and suite of products and tools will be able to super-charge its acquisition efforts and achieved unrivalled ROI.
“Ontario is set to be a big market and this deal with Mohegan Digital Canada cements our position as a leading acquisition and retention partner for operators looking to get in on the action and engage players at pace and at scale.”
Richard Roberts, President of Mohegan Digital, added: “We believe the PlayFallsview online casino and sportsbook is well positioned to be a leader in the Ontario digital marketplace. In such a highly competitive market, effective customer acquisition is essential and in Intelitics we have a proven partner whose technologies and tools will allow us to maximise player engagement activity.”
