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The Bahamas – Alex Pariente named as VP of Marketing for Baha Mar
By Phil - 26. August 2014
Baha Mar has announced that Alex Pariente has been named Executive Vice President, International Marketing for the Baha Mar Casino & Resort, the centerpiece of the $3.5bn integrated gaming resort.
The Baha Mar Casino & Hotel, which will feature the largest casino in The Caribbean with 100,000 square feet of gaming space and a 1,000-room hotel, is designed to compete with the best casinos in the world.
Mr. Pariente will focus on developing the Baha Mar Casino & Hotel’s international gaming clientele, as well as building strategic marketing alliances and brand loyalty. Pariente will draw on his extensive experiences in opening and managing luxury casinos and resorts in the US, Latin America and Europe. Most recently, Mr. Pariente served as Executive Vice President, International and Domestic Marketing for Wynn Resorts, where he was a senior member of the opening teams for both the Wynn Resort and Encore Las Vegas, the highly successful gaming resorts on the Las Vegas Strip.
Before joining Wynn Resorts in 2004, Mr. Pariente served as Senior Vice President of International Marketing for Caesars Entertainment, where he was responsible for strategy and marketing in building business plans for both the U.S. and international gaming markets in table games and slot play. Before joining Caesars Entertainment as Senior Vice President of International Marketing at Caesars Palace in Las Vegas in 2001, Pariente oversaw marketing strategy and worked to open the Conrad Resort & Casino in Punta del Este,Uruguay for Caesars International. A native of Argentina and a U.S. citizen, Pariente is fluent in English, Spanish, Portuguese and Italian.
„Alex bringt einen reichen Erfahrungsschatz im Marketing und Betrieb internationaler Luxuscasinos und Resorts nach Baha Mar“, sagte Joe Brunini, President of Global Marketing and Customer Development für das Baha Mar Casino & Hotel. „Es sind Leute wie Alex, die Baha Mars Engagement unterstreichen, eine ikonische Gaming-Destination zu werden.“
Mr. Pariente believes that training, empowering and promoting employees will give Baha Mar a singular edge. “Our team members will make all the difference in distinguishing the Baha Mar Casino & Hotel as a global gaming destination,” he said. “We’re targeting an exclusive clientele that has a wide array of travel options and limited leisure time. Our goal is to create unique guest experiences by building a culture of excellence and accountability among our team members and partners. I’m privileged to be part of this amazing opportunity to build an iconic Caribbean resort that will be known worldwide for its ambience and first-class service.”
Baha Mar bietet gehobene Hotels, ein hochmodernes Casino, luxuriöse Einkaufsmöglichkeiten, gehobene Küche, Nachtleben, Outdoor-Abenteuer, Kunstgalerien, Golf, Tennis und Wellness-Erlebnisse, um sich mit den Besten der Welt zu messen. Zu den hochkarätigen Partnern zählen eine Vielzahl herausragender Namen wie Golflegende Jack Nicklaus; ESPA Spa im Baha Mar; und Kravitz Design, das Unternehmen unter der Leitung des Grammy-prämierten Künstlers, Schauspielers und Designers Lenny Kravitz.
